Document Details

Document Type : Thesis 
Document Title :
New Strategy to Design Visual Identity for Government Ministries in the Kingdom of Saudi Arabia
إستراتيجية جديدة لتصميم الهوية المرئية للوزارات الحكومية في المملكة العربية السعودية
 
Subject : College of Art and Design - Department of Art Education 
Document Language : Arabic 
Abstract : The visual identity of the government ministries represents the values and principles of the state, where it is one of the most important aspects of excellence and progress of civilization, It also contributes to the promotion of national affiliation and to achieve prestigious international stature, and applying the concept of government ministries visual identity has become a key requirement for countries seeking to achieve, Therefore, it is a method that displays itself to the public through a variety of elements and integrated and harmonious applications in all visual means. It is noticed that there are deficiencies in applying the concept of visual identity in government ministries of the Kingdom of Saudi Arabia, So the research problem is determined by the following question: How can a new strategy for the design of visual identity of government ministries in Saudi Arabia be developed? The research aims to develop a new strategy to design visual identity for government ministries, linked to the vision of Saudi Arabia and its mission, goals, values and principles, To achieve this, the research followed the descriptive and analytical approach to study government ministries in the Kingdom and the extent of their interest in the application of the concept of visual identity and logos analysis, then used the applied approach by unifying standards of logo of the Kingdom (two swords and palm), using these standards in a unified way to design visual identity for government ministries, additionally designing a guiding manual for implementation and applications. The search outcomes are: 1. The concept of the visual identity of government ministries in the Kingdom is applied separately for each ministry with different levels. 2. An integrated visual identity of Government ministries in the kingdom requires a study to determine the optimal strategy for best suited representation of principles and values of the state and its vision, mission and to achieve its goals. 3. The integrated strategy for the design of the visual identity for government ministries in the kingdom offers solutions to designing problems. 4. The guide manual is the basic reference for the visual identity of government ministries. The recommendations of the search are: 1. Documenting the standards of the kingdom's logo ,using them in designing government ministries visual identity. 2. Interest in the guiding manual of visual identity for government ministries, which include elements of standards and its applications. 3. Ensure compliance of government ministries visual identities with kingdom's visual identity standards. 
Supervisor : Dr. Faten Farooq Al-Halwani 
Thesis Type : Master Thesis 
Publishing Year : 1437 AH
2016 AD 
Added Date : Tuesday, October 11, 2016 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
أنوار محمد المطرفيAl-Matrafi, Anwaar MohammedResearcherMaster 

Files

File NameTypeDescription
 39442.pdf pdf 

Back To Researches Page