Document Details
|
Document Type |
: |
Thesis |
|
Document Title |
: |
PRAGMATICS IN PRESS LANGUAGE: EXAMPLES FROM BANKS ADVERTISEMENTS IN RIYADH NEWSPAPER تداوليات الإعلان في لغة الصحافة نماذج تطبيقية من إعلانات البنوك في صحيفة الرياض |
|
Subject |
: |
Faculty of Arts and Humanities |
|
Document Language |
: |
Arabic |
|
Abstract |
: |
The study sought to highlight pragmatic linguistics in advertising speeches in Alriyadh Newspaper, where pragmatic means the used aspect of the language in many fields, the study focused upon some topics, the most important of which, signs, presupposition, dialogue requirement, and speech acts . The study aims to show the deixicals used by advertising speech and to clarify the presupposition in advertising speech in specific models; as well as uncover the dialogue requirement in Banks Ads in Alriyadh Newspaper, also to uncover the role of achievement verbs in understanding the advertisement speech, and to show that ads may present something, and another thing delivered and understood. The study used the descriptive methodology which states the pragmatic aspects of advertising speech, classifying them, analyze them from pragmatic point of view. Application was made using models of banks advertising speeches in Alriyadh Newspaper from 1430H to 1437H.
The study reached the following results:
• The carefully studied advertising speeches in Alriyadh newspaper were keen to take into account the condition of the recipient, and to meet his multiple needs, such as the need for investment, housing, education, marriage, buying a car ... etc. Taking into consideration that the recipient’s condition is one of the most important factors affecting the success of the advertising speech.
• All thoughtful advertising speeches are based on presuppositions and implicit statements that appeared in the context, and contributed to the success of the communication message.
• In personal references, the first person pronouns included referring to a personal opinion, participating in a societal issue, and affirming commitment to something.
• The studied advertising bank speeches in Alriyadh newspaper included speech acts that are both direct and indirect: which is what the advertiser intends in his speech, and the advertiser's goal is to persuade the recipient and to influence him. |
|
Supervisor |
: |
Dr. Fahd Musaad Al-Lahibi |
|
Thesis Type |
: |
Doctorate Thesis |
|
Publishing Year |
: |
1443 AH
2022 AD |
|
Added Date |
: |
Sunday, March 6, 2022 |
|
Researchers
| عبير ناصر الرشيدي | Al-Rashdi, Abeer Nasser | Researcher | Doctorate | |
|
Back To Researches Page
|